Note on Your Rewards Rate
For a standard rate it is best to go with a 10% rate (10 points per $1). Additionally you can boost your rewards rate on specific days of the week such as slow days. If you are wanting to aggressively start your program you can offer a higher rate, say 20%, for the first month. If you are in an industry with tight margins it might be best to consider lowering your rewards rate to 5%.